{"id":574,"date":"2011-03-11T18:22:26","date_gmt":"2011-03-11T18:22:26","guid":{"rendered":"http:\/\/localhost\/wordpress65\/?p=574"},"modified":"2011-03-11T18:22:26","modified_gmt":"2011-03-11T18:22:26","slug":"challenges-enchantment-book-review","status":"publish","type":"post","link":"https:\/\/www.grayrinehart.com\/blog\/challenges-enchantment-book-review\/","title":{"rendered":"The Challenges of Enchantment: A Book Review"},"content":{"rendered":"<p><em>(Cross-posted, with minor changes, from the <a href=\"http:\/\/blogs.ies.ncsu.edu\/NCStateofBusiness.php\/2011\/03\/10\/the-challenges-of-enchantment-a-book-review\">NC State of Business<\/a> blog.)<\/em><\/p>\n<p>\nSome books entertain us, some books encourage us, some books challenge us &#8212; and some manage all three at once. Guy Kawasaki&#8217;s <em><a href=\"http:\/\/www.guykawasaki.com\/enchantment\/\">Enchantment: The Art of Changing Hearts, Minds, and Actions<\/a><\/em>, definitely scores the &#8220;hat trick.&#8221;*<\/p>\n<p><a href=\"http:\/\/www.graymanwrites.com\/blog\/wp-content\/uploads\/convert_files\/569=85-GuyKawasaki3..jpg\"><img decoding=\"async\" src=\"http:\/\/www.graymanwrites.com\/blog\/wp-content\/uploads\/convert_files\/569=85-GuyKawasaki3..jpg\" class=\"gc-images\" title=\"GuyKawasaki3..jpg\" style=\"max-width:400px\" \/><\/a> <br \/>\n<em>(Guy Kawasaki. Courtesy of his web site, <a href=\"http:\/\/www.guykawasaki.com\">www.guykawasaki.com<\/a>. Click to enlarge.)<\/em><\/p>\n<p>\nSo how does <em>Enchantment<\/em>, for lack of a better word, enchant?<\/p>\n<p>I admit that the title of Guy&#8217;s book did not enchant me at first. As an Air Force veteran steeped in military history, the phrase &#8220;hearts and minds&#8221; connoted our country&#8217;s failed campaign to secure the support of the local population during the Vietnam War. But, reading the text, I quickly moved beyond that prejudice to enjoy the book&#8217;s solid advice.<\/p>\n<p>Guy begins by laying out situations in which we may find it most valuable to be enchanting:<\/p>\n<ul>\n<li>When we aspire to lofty goals or idealistic results<\/li>\n<li>When we make difficult decisions that affect other people<\/li>\n<li>When we need to overcome entrenched habits<\/li>\n<li>When we find ourselves going against (or even defying) the crowd<\/li>\n<li>When we aren&#8217;t seeing the good results that we are sure will come<\/li>\n<\/ul>\n<p>But, having said that, Guy warns us that <\/p>\n<blockquote><p>Enchantment is not about getting your way solely for your own benefit. To the contrary, if you want enchantment to last, other people must benefit, too.<\/p><\/blockquote>\n<p>\nGuy introduces the foundation of enchantment as likability and trustworthiness, and discusses how we can develop these traits. As a dyed-in-the-wool introvert, I found these sections particularly challenging &#8230; but also very encouraging. <\/p>\n<p>With the foundation laid, Guy then discusses how to prepare and launch our central idea or product, how to overcome resistance and produce long-lasting enchantment, and how new technologies can help us reach the audiences most likely to find appeal in our messages. Guy&#8217;s frequent use of real-world examples from famous and not-so-famous people makes the book very accessible and adds to its overall entertainment value. <\/p>\n<p>Enchantment, it turns out, is possible even if it doesn&#8217;t come naturally for all of us. If you&#8217;re getting ready to embark on a new venture &#8212; a new commercial product, a service project, a political campaign, or just about anything that will involve other people &#8212; you&#8217;re sure to find something in <em>Enchantment<\/em> that will help you do it well.<\/p>\n<p><a href=\"http:\/\/www.graymanwrites.com\/blog\/wp-content\/uploads\/convert_files\/569=84-GuyK-Enchantment-&#038;.jpg\"><img decoding=\"async\" src=\"http:\/\/www.graymanwrites.com\/blog\/wp-content\/uploads\/convert_files\/569=84-GuyK-Enchantment-&#038;.jpg\" class=\"gc-images\" title=\"GuyK-Enchantment-&#038;.jpg\" style=\"max-width:400px\" \/><\/a> <br \/>\n<em>(Enchantment book cover. Courtesy of Guy&#8217;s web site. Click to enlarge.)<\/em><\/p>\n<p>\n<em>Enchantment<\/em> is on sale now. You can find information about ordering a copy <a href=\"http:\/\/www.guykawasaki.com\/enchantment\/order\/\">on this web page<\/a>.<\/p>\n<p>___<\/p>\n<p>*Guy is a big hockey fan.<\/p>\n<p>\n<em>FULL DISCLOSURE: As <a href=\"http:\/\/blogs.ies.ncsu.edu\/NCStateofBusiness.php\/2011\/02\/24\/ies-manufacturing-tour-included-in-enchanting-new-book\">I mentioned in a previous NC State of Business blog post<\/a>, Guy&#8217;s book includes our &#8220;Manufacturing Makes It Real&#8221; Tour as an example of a good &#8212; and possibly even an &#8220;enchanting&#8221; &#8212; celebration. As a result of providing Guy with information related to the tour, I finagled a review copy of the book. 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Some books entertain us, some books encourage us, some books challenge us &#8212; and some manage all three at once. Guy Kawasaki&#8217;s Enchantment: The Art of Changing Hearts, Minds, and Actions, definitely scores the &#8220;hat trick.&#8221;* (Guy Kawasaki. Courtesy \u2026 <a class=\"continue-reading-link\" href=\"https:\/\/www.grayrinehart.com\/blog\/challenges-enchantment-book-review\/\"> Continue reading <span class=\"meta-nav\">&rarr; <\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-574","post","type-post","status-publish","format-standard","hentry","category-musings"],"_links":{"self":[{"href":"https:\/\/www.grayrinehart.com\/blog\/wp-json\/wp\/v2\/posts\/574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grayrinehart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grayrinehart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grayrinehart.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grayrinehart.com\/blog\/wp-json\/wp\/v2\/comments?post=574"}],"version-history":[{"count":0,"href":"https:\/\/www.grayrinehart.com\/blog\/wp-json\/wp\/v2\/posts\/574\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.grayrinehart.com\/blog\/wp-json\/wp\/v2\/media?parent=574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grayrinehart.com\/blog\/wp-json\/wp\/v2\/categories?post=574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grayrinehart.com\/blog\/wp-json\/wp\/v2\/tags?post=574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}